AI Consulting
Most AI advice comes from people who have never had to live with it.
We build AI into our own businesses first. Websites, content production, publishing operations, digital platforms. On our own money, with no client to bill when something breaks.
That is where the advice comes from.
No hype. No tool of the month. No theory.
The Problem
Everyone is talking about AI. Almost nobody is running it.
Most businesses we speak to have already tried. They bought a subscription, ran a trial, sat through a webinar, and nothing changed.
It usually fails for the same three reasons.
Nobody owned it.
The tool got introduced and then quietly abandoned when the person who championed it got busy.
It solved the wrong problem.
The tool was chosen first and the problem was found afterwards.
It was never built into anything.
A chat window is not a system. If it depends on someone remembering to use it, it will stop.
We fix all three. Or we tell you it isn’t worth doing.
Capabilities
What We Do
Five ways we help, from a single conversation to long-term ownership.
AI Strategy & Advisory
Where AI actually helps your business, and where it doesn’t.
• Tool and platform selection
• Sanity-checking a decision before you commit budget to it
• Straight answers to “can AI do this?”
Sometimes the most valuable outcome is being told not to bother.
AI Opportunity Audits
A review of how your work actually gets done now.
• What’s automatable, what isn’t, and what shouldn’t be
• Data and systems readiness
• A prioritised, costed roadmap
You get a plan you could hand to someone else. We’d prefer you didn’t, but you could.
Workflow Automation & AI Builds
Automating the repetitive work that eats your week.
• Connecting the systems you already pay for
• Custom internal tools and assistants
• Content and production systems
Built into your operations, not bolted onto them.
Team Enablement
Practical training on the tools your team will actually use.
• Written SOPs and prompt libraries
• Getting AI out of one person’s head and into the business
A system only one person understands is a risk, not an asset.
Ongoing AI Support
Maintenance, monitoring, and long-term ownership.
• Migration when tools and models change
• New automations as they’re needed
• Long-term ownership
AI moves faster than anything we’ve worked with. Something built and abandoned in March is broken by September.
Experience
We build for ourselves before we build for you
BOXA Media is part of BOXA Network, which operates independent brands and platforms across publishing, media, and digital products.
That means we don’t test AI in a sandbox. We run it in businesses we own. We deal with the costs, the failures, and the things that quietly stop working. We have abandoned tools that did not earn their place and kept the few that did.
The industry changes.
The standards don’t.
Twenty years of building digital media. The tooling is new. The discipline isn’t.
Approach
How we work
01
We find the problem first
Not the tool. The tool is the last decision, not the first.
02
We tell you if it isn’t worth it
Plenty of processes shouldn’t be automated. We’ll say so.
03
We build it properly
Documented, tested, owned by your team, not dependent on us.
04
We stick around
Because AI doesn’t sit still, and neither do we.
Local
Based on the Sunshine Coast
We are local. Most of this work happens remotely, but for Sunshine Coast businesses we can sit in the room, watch how your team actually works, and train them in person.
That matters more than it sounds. The gap between what a business says it does and what it actually does is usually where the real opportunity is.
Fit
Is this right for you?
We work best with people who:
• Have a real problem, not a fear of missing out
• Would rather hear an honest no than an easy yes
• Are willing to change how something is done
• Are building something they intend to keep
If you are chasing the cheapest quote, want AI because a competitor mentioned it, or expect a tool to fix a process problem, we are probably not the right fit.
We take on a small number of AI clients. We would rather do a few properly.
How it starts
Three ways in
AI Strategy Session
One conversation, one decision. You bring the question, you leave with a straight answer and a written summary. Credited back if you go ahead with a project.
AI Opportunity Audit
We look at how your business actually works and come back with a prioritised, costed plan. Most projects start here.
Team Workshop
Half or full day with your team. Practical, hands-on, using your real work.
Start a Conversation
We will tell you honestly if we are the right fit.
FAQ
Common questions
Do we need to be technical?
No. If you were technical you would be doing this yourself. Our job is to make it work and then hand it over in plain English.
Is our data safe?
It depends entirely on the tools and setup, which is exactly why the tool decision comes after we understand your data. We will tell you what leaves your business, where it goes, and what the alternatives are. If something cannot be done safely, we will not do it.
Will this replace our staff?
That is rarely the useful outcome. The work worth automating is the work nobody wanted to do anyway. Most clients end up doing more with the same team, not less with fewer.
What does it cost?
Strategy sessions and audits are fixed price. Projects are quoted as a fixed price against defined outcomes, never hourly. You will know the number before anything starts.
How long does it take?
Most audits take one to three weeks. Most builds take three to eight. We do not rush timelines.
We tried AI already and it didn't work.
Good. You have learnt something most businesses have not. Tell us what happened, it is usually the fastest way to find what will work.
